PUMA Takes Over: New Era Begins as EPL Official Ball Supplier Replaced
Global sportswear giant PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 season.
This collaboration represents a crucial move in PUMA's plan to enhance its brand presence and strengthen its standing within the realm of professional soccer.
On Monday, it was announced that PUMA will supply match balls for all Premier League games, taking over from the current provider, Nike.
The information was outlined in a statement posted on the PUMA website and supported by a multi-media press release distributed via BusinessWire.
The firm will join forces with the league for community soccer initiatives, major promotional pushes, and tournaments like the Premier League Summer Series in the U.S.
"The deal with the Premier League, which is watched by the largest audience globally, marks a significant move towards elevating PUMA's brand as per our strategic plan," stated PUMA CEO Arne Freundt.
Centering around PUMA’s ball in each game, we aim to craft indelible memories for both athletes and spectators.
PUMA, EPL deal
Reaching more than 900 million households spanning 189 nations, the Premier League provides an unmatched stage for exposure and international expansion of brands.
This collaboration highlights PUMA's aim to broaden its impact in soccer.
Additionally, the brand aims to expand upon its current sponsorship of Manchester City and enter into separate agreements with top-tier Premier League players such as Jack Grealish, Kai Havertz, and James Maddison.
Richard Masters, the CEO of the Premier League, greeted the collaboration, highlighting PUMA’s enduring dedication to soccer.
"We are thrilled to have PUMA join us as the Official Ball Supplier for the Premier League," he stated.
Their international presence and dedication to quality match our principles, and we are excited about collaborating to motivate fans around the globe.
In the meantime, the declaration asserted that through this significant agreement, PUMA enhances its position among elite soccer teams.
It aims to ensure its brand becomes prominent in the globe's most-viewed league.
Premier League reacts
The Premier League and international sportswear brand PUMA are excited to unveil their formal collaboration, commencing in the summer of 2025.
An announcement on the EPL website was also made on Monday.
Richard Masters, CEO of the Premier League, stated: "We are thrilled to announce PUMA as the Official Ball Supplier for the Premier League."
PUMA boasts a rich legacy of engagement in soccer spanning numerous years, and we are excited to witness the debut of the new ball across all our games starting this summer.
Their extensive reach and dedication to outstanding performance match our principles, and we are thrilled to collaborate on multiple initiatives aimed at advancing the remarkable efforts happening within various communities and motivating enthusiasts globally.
Arne Freundt, CEO of PUMA, stated: "Securing this deal with the Premier League, which is globally recognized as the top-viewed soccer league, represents a crucial move towards elevating PUMA's brand status."
We're excited to bring our performance technology to the leading edge of the sport and engage with all our fans around the globe.
Centered around PUMA’s ball in each thrilling game of this remarkable league, we aim to craft indelible memories for both athletes and spectators.
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