Top Smart Mobile Phone Brands in Kenya for 2025
The communications regulator in Kenya noted considerable expansion in the usage of mobile phones within the country.
The CA report for the second quarter of the 2024/25 fiscal year indicates that Kenya's smartphone market remains robust, reflecting how essential mobile technology has become in everyday activities, with approximately 72 million units circulating.
As noted by CA, the swift adoption of smartphones can be attributed to the extensive growth of mobile broadband networks nationwide, which now covers 97.0 percent of the population.
The governing body further noted that the greater accessibility and lower costs of smartphones, along with higher demands for accessing digital services, have resulted in the significant increase in smartphone adoption within the nation.
CA, nonetheless, specified that these statistics reflect the count of mobile phones that connected to the networks and must not be interpreted as indicative of the phone ownership rates within the nation.
Top mobile phone manufacturers in Kenya
The increasing demand for smartphones has led to a rise in the number of firms vying for supremacy in Kenya’s market.
Based on recent data provided by Statcounter, Samsung dominates Kenya’s mobile market with roughly 28% of the market share as of early 2025.
The widespread appeal of this major South Korean technology company can be linked to its extensive lineup of products, including affordable options as well as high-end flagship devices such as the Galaxy S series, catering effectively to Kenya's varied customer market.
Tecno, a subsidiary of Transsion Holdings that holds approximately 16.5% of the market share, ranks second. Following close behind is Infinix, another brand owned by Transsion, holding around 8%. Additionally, Itel, yet another brand within the Transsion family, secures a modest but significant portion of the market.
Xiaomi, the disruptive Chinese technology company, has similarly gained substantial ground, capturing around 5% of the market share in Kenya. This achievement can be attributed to the brand's strategic increase in both physical retail outlets and online accessibility within the country.
- Samsung - 27.66%
- Tecno - 16.14%
- Infinix - 8.75%
- OPPO - 8.39%
- HMD Global (Nokia) - 7.74%
- Xiaomi - 5.23%
- Apple - 4.43%
- Itel - 3.41%
- Huawei - 2.48%
- Approximately 15.77% of the market is held by other brands and participants in the market.